Parsons School of Design
BFA Communication Design
Thesis 2015

What will happen when Karl Lagerfeld dies ?
Margot Bravi

Gabrielle Chanel created the brand “Chanel“ before the Internet and the digital age took the world by storm. Today, everything is digital: people constantly talk on their phones, purchase items online, and easily connect and communicate with the global community. During my two internships at Chanel, I personally witnessed how, comparable to the strength of the fashion side of Chanel’s brand that is known all around the world and highly acclaimed, the digital and social media of the brand lacks originality and power. In order to help resolve this issue, I am designing a set of infographic cards with a content aimed towards Chanel to bring to the digital team. During winter break, I had the chance to meet with the head-chief of the digital team, who was so interested in my project that he is taking me on as intern when I graduate. This further supports to the idea that they are interested in incorporating new, fresh content to their digital presence. There will be seven sets of seven cards discussing different subjects such as Facebook, Instagram, and more media such as Youtube or an online magazine. Each set will provide seven portions of advice, content, and inspirations that will be used as a tool to communicate a stronger vision, expand their brand presence with new ideas, and be inspired by great projects from other brands that showcase an efficient digital approach. It will make Chanel even better as it will open the brand vision to a new level.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng