Parsons School of Design

BFA Communication Design

Thesis 2015

Albert Hicks IV
Albert Hicks IV

Stuart Hall presents an understanding of what representation is, in the context of cultural studies. He defines culture as the way we make sense of, give meaning to the world. We all have conceptual maps that help us to classify and to organize the world, which is a basic genetic feature of human beings. The particular systems of classifications used in society are learned. Culture is a system of representation. Therefore, to understand one another's conceptual mapping, we have to communicate. This communication is found verbally, visually, technologically, through fashion, facial gestures, etc. These languages help to externalize the meanings that we make about the world. I begin to ask, how does an individual take in the several representations of a particular subject through multiple linguistic platforms and make sense of it all? THE RE- TEXTBOOK, is a set of PDFs issued by TopTopTopNews. The objective of each PDF is to combine popular news and media in relation to academic text. There is a lack of criticality that is inherent in the speed and delivery of news today. The academic text serves as a critical response to the lack of varying perspectives on culture, gender, class, and race. Each PDF will help to give more context such as definitions, insightful inquiries, and contrasting imagery on a subject oppose to groundless information. A different re word is used for each PDF that helps the reader to reimagine, rethink, revise, readapt, recognize, reflect, remember, etc. The juxtaposition of the accessible and the inaccessible will circulate the web on various platforms and will help to expand new ideas, process culture in new ways, and will spark progressive conversations throughout various groups of people.

Christa Herchek
A Primer of Digital Visual Literacy
Deja Holden
Principality of Us