Aware NYC is a pedestrian safety campaign that uses animated information graphics to send life-saving messages to the pedestrians of New York City. It focuses on the growing problem of pedestrian injuries and fatalities, and highlights what the city has implemented to combat the growing dangers of these streets. In the videos, the dangers of being a pedestrian in NYC are shown in a surreal world. They are brought back into real life by connecting the viewers with the content of the campaign. Relating everyday interactions that New Yorkers encounter with the very real dangers of our city, Aware NYC engages its viewers by creating familiar scenarios with very serious consequences.