Parsons School of Design
BFA Communication Design
Thesis 2015

Parsons School of Design
BFA Communication Design
Thesis 2015

Discover Newport
Dahye Chang

Newport, NJ is one of the largest planned communities in the United States. It houses 30,000 residents in 9,000 apartments. It provides views of panoramic cityscape along the Hudson River and with complete access to both Manhattan and surrounding metropolitan areas. Despite the comfort of a vibrant local community and the convenient proximity to the city, does the current identity design of Newport reflects vibrant and diverse community that Newport is? Do people outside of New Jersey know about the community? The project is about developing a cohesive brand strategy and new identity system of Newport. The target audience is both Newport residents and non-Newport residents. The new identity of Newport will emphasize the essence of the community; diversity, vibrancy, convenience, and sustainability. Newport is a progressive community recognized for its diversity, innovation, sustainability, and livability. The new logo represents the letters N and P of Newport and it presents a full expression of Newport’s identity. The bold and colorful logo reflects creative, cultural, sustainable community of Newport. The new identity design of Newport will provide the flexible and future-focused image of the community. The goal is to reflect livability, sustainability, creativity, and vibrancy of the Newport that captures people’s eyes.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Erinn Springer

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng