Parsons School of Design
BFA Communication Design
Thesis 2015

Parsons School of Design
BFA Communication Design
Thesis 2015

Form Over Content
MaryAnn George

Form Over Content is a set of 64 experimental “books” that explores form and design in relation to content. Using the text from Bruno Munari’s collection of essays Design As Art, I created distinct experiences ranging from the traditional book to a digital video to an inkless, laser cut poster. At a time when technological innovation is speeding up, the range of diversity is shrinking. Despite having more and more media options, there is a lack of variety in form and design within each. With Form Over Content I exercised my control as a designer by playing with Munari’s text in order to shape the experience of the viewer. For example: experiencing this text as a musical arrangement is vastly different than experiencing it as a set of articles on the internet. Each change in form provides a new experience, even if the content remains the same. This study set out to better understand why there are set formats and design norms for content delivery, specifically books, and how and when we, as designers, should challenge that. While working on my thesis, I was surprised to find how excited viewers were with the visual immediacy of my “books” despite the sometimes illegible designs. Although making content legible is an important objective, that alone isn’t enough. We must utilize the full range of form and design to construct an engaging experience with the content.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Erinn Springer

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng