Parsons School of Design

BFA Communication Design

Thesis 2015

Lama Kaddura
Entropography
Lama Kaddura
Entropography

nature is absolutely the most amazing creation. It's breathtaking. It's hard to get over the fact that all of this is going to die; all these trees, all these plants, are going to decay. Everything dissolves in meaninglessness when you think about the fact that impermanence is a real phenomenon. The existential bummer of all is entropy. There is sadness to the ecstasy; life fills us with melancholy because there is always that thought that everything is temporary. That is why I feel nostalgic over something I haven't lost yet because I see its transience. I think that we defy entropy and impermanence. We understand the world through words. I am also passionate about finding alternatives to print and computer-based communication. I love figuring out ways to visually represent and craft feelings or thoughts towards certain environments. My thesis explores different ways of experimenting and illustrating the transformative nature of cultural concepts through type. By creating three-dimensional typographic installations that allow confrontations between words and real life, using context as a playground rather than a simple background, words come to life and make the intangible, tangible.


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