Parsons School of Design
BFA Communication Design
Thesis 2015

Felicitas Kofler

My thesis is based on the concept of structure and chaos, and the interplay of hiding and finding as a means of revealing and communicating messages. For my final project I researched the Wiener Secession and Wiener Werkstätte movements. Being from Vienna, I was curious to see how graphic design had been used in the past; how Viennese designers communicated with their public. Amidst the archival chaos, I discovered a large collection of typefaces hidden in publications, postcards and posters. I started tracing some of the typefaces, and ended up creating five mono-lined fonts, each consisting of a family of three weights, as well as two patterns, which I ultimately reprinted in a specimen book. Each typeface collection is reduced down to uppercase A-Z, a period and a hyphen. I created a graphic tool box of found objects, revealing hidden and forgotten typography and made it available for everyone to use today. Lithography was one of the main printing methods back in the 1900s in Vienna. I revisited this method in its modernized form (photo-lithography) to create my specimen book. Rather than creating a conventional specimen book, I played with the structure/content and the title is hidden. The book is bilingual, written in both English and German and features the manifesto of the Wiener Werkstätte (Arbeitsprogramm). Structure is given to it through the use of the golden ratio and the placement of the different typefaces is based around title Werkstätte (Workshop), which ties the book together.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng