Parsons School of Design

BFA Communication Design

Thesis 2015

Sara Li
Nothing to See Here
Sara Li
Nothing to See Here

What role does design structure play in the way readers interpret and take in media? How does the layout of a newspaper, for instance, guide the communication experience more than the information itself? When content is removed, leaving the structure alone, a reader can still recognize the form of a newspaper. “Nothing to See Here” looks at the way a void in content can play a role in one’s understanding of the structural interplay of various printed media. Inspired by the Sunday New York Times mix of newsprint, advertising packages, and magazines, this project uses a combination of different media forms to ask questions about media structure and interpretation. The project uses iconic popular media as a basis for experimentation: National Geographic, Time Magazine and W Magazine. With the content removed, the project becomes about the interplay of structure and form used to transmit information. How are they different and how are they similar in their modes and forms? The mixing of these various media, and the mixing of their respective structures begs the question of how information overload can result in a complete void of information transmission.


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Extending Graphic Zones
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Curiosity