Parsons School of Design
BFA Communication Design
Thesis 2015

Parsons School of Design
BFA Communication Design
Thesis 2015

Since I moved to New York City the bicycle has been my method of transportation. Despite my awareness of road safety, I have never worn a helmet. My experience and observation have shown me that there are many bicycle riders that, like me, circulate without head protection and disregard their own safety. For this reason, the main focus of my thesis project is to encourage New York City bicycle rider to wear helmet. I intend to accomplish this goal by making an intervention in the city. The specific location chosen for this intervention is the Hudson River Bike Lane. The fact that in this location riders are completely isolated from circulation of cars and/or pedestrians make it a unique spot to accommodate my intervention. This intervention is divided in two parts. The first part consists of the installation of cameras along the bike lane. The cameras identify every rider who is not wearing a helmet and display that rider's image on an interconnected banner. The banner displays a streaming counter of the number of cyclists that have crossed the bike lane without a helmet and a personalized mock up photo rendering of those riders. The second part of the intervention consists of a photo booth that will target those riders who wear helmets. The photo booth will encourage riders to share their portrait as a part of a major campaign. The images collected from the photo booth can be selected, refined, and shared through social media.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Erinn Springer

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng