Parsons School of Design

BFA Communication Design

Thesis 2015

Liberty Leben
DIRTY GRL DOLLARS
Liberty Leben
DIRTY GRL DOLLARS

This Dirty GRL Soap pop-up shop critiques contemporary packaging, consumerism, and exchange, reflecting the impacts of living in a network society. While using soap as an alternative form of packaging, this pop-up shop is selling a trading card game viewing social media as a "me-centered" competition for attention. The trading cards are collected and battled based on the amount of attention the identity on each card holds. The only way to play the game is by virtually paying with your own attention online. It is also a representation of a self-marketing system explaining how individuals act as the product and the consumer. This project is an attempt to blur the lines between an online reality and material reality, and recognize the impacts these man made social mediated systems have on the individual and society as a whole. The currency of the game is attention. You capitalize by controlling your attention within the social network. To play the game, at the Dirty GRL Shop purchase a soap package of Dirty GRL trading cards by paying with attention. Follow directions from the virtual checkout system. By purchasing the cards your instagram identity becomes immediately integrated into the game. Battle or trade the cards in real life with other card owners based on the cards status, or play online by posting a photo of a card and gain currency and control of your attention.


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Reminiscence - Nostalgia and Emotional Advertising