Parsons School of Design
BFA Communication Design
Thesis 2015

Each day we interact with “everyday objects.” The apple sitting on the dinner table, the comfortable chair in the corner of a room, and the hair that needs to be styled every morning all form a regular routine within our lives. At the same time, it is easy to overlook their existence. Could we perceive our surroundings to an extent that we suppose these objects have unlimited potential of performing beyond their ordinary meanings? As a user scrolls down a web page representative of their everyday experience with Wikipedia, they are caught off guard and presented with a series of illogical thoughts branching out into different tangents – both coherent and incoherent. The objects are presented in the form of interactive images, videos, and animations that make them think of how everyday objects can take on more thought-provoking means and purposes. As human beings, our snap judgments are derived from causal relationships we identified between two things based on our experience with them over time. For example, we assume there is a fire closely whenever we see a fire fighter. However, correlation does not imply causation. Because of causal learning, our thoughts tend to draw a correlation between two objects but they could be related without causing them. We usually overemphasize causal relationships so much more than correlated possibilities, and therefore this project suggests that we stop jumping to conclusions because of causal assumptions, and consider instead rational explanations that influence that object to be what it is. In other words, we may embrace aspects that are outside of the box.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng