Parsons School of Design
BFA Communication Design
Thesis 2015

Private Documentation of a Public Archive
Caroline Newton

Many people in society have become subject to the concept of “norms” and conform to an ideal behavior that determines how they govern their appearance and how they interact with others. Why is it that certain activities are seemingly appropriate in the privacy of one’s home but considered inappropriate when re-contextualized into a public space? How can the rituals of routine or personal activities be revisited? How can the expectations and norms of public appearance become redefined? Private Documentation of a Public Archive investigates concepts surrounding social norms, private vs. public space, routine, and social appearance through experiments executed via personal interventions and performance-based work. The performances documented in the project push social boundaries. For example, in Pop Up Room, a private scenario of interacting in a home is juxtaposed into the public realm. Dressed By deals with disruption of physical appearance, where, for 21 days, 21 volunteers were visual curators of the performer’s appearance for their assigned day. videos and photographs of each experiment live online in addition to the final printed book. The construction of the book has an overall mood of scientific documentation archiving all of the content. The structural design contrasts with the nonobjective content of each performance and symbolizes the re-contextualization of public and private. This design choice leads the viewer to feel like the document is in fact a legal file that might live in a personal file cabinet. Private Documentation of a Public Archive will be an ongoing project, continuously questioning social assumptions, societal norms, and personal routine disruption.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng