Parsons School of Design
BFA Communication Design
Thesis 2015

Mexican Vernacular
Gosbinda Vizarretea

The signage used in public transportation in Mexico and Sonidero Posters is created by craftsmen who are not often recognized as artists. However, their work communicates the folklore, identity, and playfulness of Mexican society, and their work is incarnated in our every day life. My project is a tribute to these artists by using their techniques to address every day problems is an unexpected manner which will make us more aware of the current problems which affects us all as a society. The Bus Signs are used to inform passengers the routes. During the 80s, signs were produced manually with neon aerosols, which permitted people to read locations accurately. Language unifies the population as it crosses social classes and colloquial language is never learned formally at an institution, it tends to be created within a subculture. The bus signs and colloquial language represent communication routes, they convey ideas and shake the masses, hence the slang incorporated into the bus signage. The Sonidero Posters are another example of a subcultures in Mexico. Sonidero parties arise in low income neighborhoods in Mexico during the 70s. They have been massive block parties where bands perform. Posters are designed and distributed to promote the events, and the colors, figures, and text placement was imitated in order to comment on the 4 most important important problems that exist in Mexico: education, Drug Trafficking, Immigration, and Social Classes. The intention in both projects is to use design as a vehicle for progress.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng