Parsons School of Design
BFA Communication Design
Thesis 2015

A Primer of Digital Visual Literacy
Christa Herchek

As we have progressed in the technological age, our means of visual communication have evolved, but our visual language has not been responsive to this change. I have been interested specifically in the possibilities of visual language within contemporary commercial software. I aim to discover the visual potential and limitation of these mediums by removing all content and restricting the use of form to shape, color, tone, texture, dimension, and motion to develop a basis of digital visual literacy. First, I worked with an extension of Adobe InDesign called Mag+. After reading Donis A. Dondis’ book, A Primer of Visual Literacy, I explored visual binaries, such as, instability vs. balance, asymmetry vs. symmetry, irregularity vs. regularity, and complexity vs. simplicity in my design. Beginning with the simplest form of a line and then slowly adding color, shape, and opacity to the sequence. By removing all content from Mag +, I have attempted to exhaust the potential of the medium by focusing only on elemental form and touch-based interactivity. Next, I used a commercial 3D rendering and motion graphics software called Cinema 4D, along with the same principles, to visually deconstruct the complexity of 3D animation software and allow the viewer to explore an alternative user experience. I explored the limitations of the medium by once again removing all content and restricting the use of form; in an attempt to reveal the potential of visual language and form within Cinema 4D.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng