Parsons School of Design
BFA Communication Design
Thesis 2015

Parsons School of Design
BFA Communication Design
Thesis 2015

Do-To
Phoebe Feng

Time is a four-letter word that triggers stress. The amount of time and attention becomes divided as the number of tasks increases, and stress builds. This stress causes a division in work ethics; some are able to work more efficiently while others will procrastinate.Do-To is a productivity app based on a reward system that emphasizes productivity without triggering stress, lowering anxiety levels while creating a better work-completion environment. It focuses on the “have-to-dos” and “want-to-dos” and pairs them up. Unlike other apps, Do-To does not have a “list” function that diverts attention to other tasks and crowds the mind with anxiety. The simplicity behind the app allows the user to focus only on one task at a time, with one reward, building positive productivity habits that will further improve the workflow.Time flow ceases to exist during a procrastination period as the mind focuses on the redundant tasks, factoring in what to include and exclude, organizing the chaos, and experiencing a productive flow that channels all the stress into positive energy. We are working hard, not hardly working. However, time spent procrastinating may be time we don’t have. As Charles Dickens wrote in David Copperfield, procrastination is the thief of time.Through continuous usage of this app, the user will increase productivity while creating a clear mind that can better focus at the task at hand. With a better understanding of how the passage of time affects our work habits, we will have better control over the stress that builds and the procrastination that follows.

Carolina Acosta

Carina Adijanto

Kathryn Adkins

Rosa Antonieta Andia Pastor

Che Ying Au

Nadia Bakst

Kevin Ballon

Tess Barber

Mercedes Beach

Trey Bedingfield

Evan Bender

Jan-Luca Berger

Liz Bergesch

Gabriel Berrios

Bianca Rose Bono

Zoe Sarah Bortz

Margot Bravi

Harlie Brindak

Stefania Brusatin

Shamma Buhazza

Daniela M. Casado

Edgar Castro

Dahye Chang

Alicia Chen

Jiayi Chen

Taylor Childers

Sanjana Chimnani

Yerang Choi

Caroline Chriss

Gregory Conte

Rafael Cordoboa

Gina Marie Costa

Karen-Cristina Cruz

Rachel Darmody

Amanda DeGiuseppe

Brittany DiPeri

Dariel Ben Dominguez

Phoebe Feng

Mark Foss

Lindsey Frazier

Anais Freitas

Amanda Goldstein

MaryAnn George

Camille Gervais

Sarah Gonzalez

Jessica Griscti

Anissa Hanley

Christa Herchek

Albert Hicks IV

Deja Holden

Mu-Ti Huang

Cari Hume

Zachary David Hurley

Anushae Hussain

Nicole Ignacio

Lama Kaddura

Sul Kim

Ji Hyun Kim

Hyerin Kim

Sunghoon Kim

Green Kim

Felicitas Kofler

Joan Koo

Hannah Kramer

Taiji Kuroda

Jasmine Lam

Alex Lardaro

Liberty Leben

Victoria Lee

Jayne Lee

Stephanie Leone

Crysta Leong

Sara Li

Liza Littlefield

Christopher Lucero

Huy Luong

Briana Lynch

Rachel Mak

David Marte

Nelle McDade

Kelly Merole

Marie Mhina

Riho Mineta

Regina Morgan-Muñoz

Ayla El-Moussa

Baki Mumkaya

Summer Myung

Caroline Newton

Sofia Oom

Adrian Ortega Pedraza

Rusbeny Pichardo

Maria Putri

Auriel Rickard

Nancy Rivera

Simone Roark

Emalis Robateau

Hussain Salahuddin

Benjamin Sands

Ariel Saura

Taleen Setrakian

Wren Sieber

Erinn Springer

Phuong Tran

Hilary Tunstall

Ujvala Abirami Vemparala

Gosbinda Vizarretea

Claudia von Hillebrandt

Marcus Washington Jr.

Jocelyn Wu

Jasmine Yacoub

Brenden Ying

Horin Yip

Christelle YuanYuan Zhang

Katie Zheng