Parsons School of Design
BFA Communication Design
Thesis 2014

New Arrival Magazine: The Blanc Issue
Esther Kim

MPE – Minus Plus Equals is a systematic process that examines subtraction of information produced by speed and digital manipulation. This process exists to interpret contemporary society’s unavoidable obsession and movement at high speeds – whether yearning for self perfection or working towards a goal, becoming addicted to quickness/progression in technology, physically or mentally moving anywhere from point A to point B – an obvious reality that communicates how future desires conduct present decisions and new discoveries. Pause. If future can conduct our present, what about the moments we do not see or think about? The moments that we are simply unaware about because we are thinking future? These moments of disappearance can be described because of speed, which is understood as space mapped against time. When we are interrupted and controlled so quickly by future thoughts (moments that have not even occurred yet), present time slows down. It is removed. And if present time is reality, reality is removed. Through combinations of motionless media and movement, MPE’s concept visualizes unperceived moments and interrupted time. Using filters of removal I have designed, editing becomes the communication tool for graphic language. The editing occurs as I digitally manipulate and subtract out information from found print media, with loosely controlled or precisely controlled actions. The manipulations show absence/removal as a powerful technique for communication. New Arrival Magazine – The Blanc Issue, represents the documentation of this thesis. The Blanc Issue studies high-fashion advertisements from already-existing fashion/trend publications to comment on self-perception. Ads contain highly digitalized photography to persuade people in multiple ways, in which I am focusing on how ads create a ‘removed reality’ as well. By glancing at an image of a model in a garment, viewers can easily start to desire becoming an owner of a presented garment or like the model who is wearing the garment. Again, these viewers are not thinking in present time, but of what they could own/be like in future time. By editing selected high-fashion ads with my designed filters, the transformed images urge viewers to discover absence.

Sarah Alfulaij

Michael Anderson

Darwin Andrango

Leonardo Araujo

Atif Azam

Kyle Barber

Rachel Bernstein

Jillian Black

Matthew Boblet

Mallory Brennan

Joel Califa

Rosaurora Cardenas

Flora Chan

Hanna Chang

Julie Hanna Chea

Abby Wanyu Chen

Justin Cheung

Sherylene Chew

YunHee Choi

Mehr Chopra

Lu Chuang

YooMin Chun

Key Peum Chung

Haesoo Chung

Tyler Cohen

Vernicia Colon

Samantha Cooper

Gabriela d'Amato

Roderic David

Ambar Del Moral

Taryn Dooley

Anthony Duong

Patricia Encarnaciòn

Evelee Estevez

Virginia Leigh Farrell

Kean Ferin

Adam Fernandez

Enrique Ferreyros

Férvido Frías

Jane Gardner

Stephanie Gonzalez

Danielle Gorodenzik

Omar Greene

Gabrielle Guglielmelli

Elda Hadajian

Joy Han

Emma Hanson

Julio Hernandez

Jacob Hernandez

Chris Hong

Ann Yung Chu Hsieh

Xinle Jill Huang

Thanh Cong Huynh

Anthony Iciano

Wesley Johnson

Polina Kadkina

Byoungok Kim

Gena Kim

Lindsey Kim

Lucia Ji Won Kim

Tiffany Kim

Hyo Taek Kim

Esther Kim

Ga Hyun Kim

Jane Kim

Jae Young Kim

Daniella Krihely

Andrea Latimer

Seulbi Lee

Jina Lee

Yongmin Lee

JiYun Lee

Julie Lee

Jae Yong Lee

Iris Li

Joanne Chai Wen Lim

Octavio Llano

Rebecca Low

Andrea Fiorella Martinez

Odile Martínez-Santamari

Gerald Morin

Nadine Muhtadi

Phuong Nguyen

Brandon Nicolas

Seema Nisar

Grant Noel

Neal Oh

Solgil Oh

Valentina Pherson

Elli Pohl

Cody Pumper

Regina Puno

Shem Rajoon

Fabian Rastorfer

Bryan Ribeiro

Konstantinos Riginos

Sarah Rim

YoungHee Ryu

Sylvia Saborio

Joamir Salcedo

Camille Sacha Salvador

Emilio Sanchez

Katherine Santos

Joely Saravia

Amber Rose Seppi

Pauline Shin

Jennifer Shin

Anjana Singhwi

Renee Sluzhevsky

Meghan Smart

Noelle Smith

Chrystal Soegandhi

Wannina Somboonvechakarn

Albert Son

Suho Song

Charmaine Kwan Tung Sum

Natasha Sumant

Aija Suuta

Rachal Tai

Lisa Thieffry

Natashia Tjandra

Natasha Villarraga

Robert Vinluan

Francisco Vivar

Simone Wagner

Robert Waluszko

Kathleen Wang

Ashley Wayne

Boyun Yang

Kanny Yeung

Taylor Zanke

Frankie Zek

Sharon Zhang

Jody Zhou

Tiffany Zhu

Or Zubalsky