Parsons School of Design
BFA Communication Design
Thesis 2014

Parsons School of Design
BFA Communication Design
Thesis 2014

2020 Tokyo Olympic Mascot
Renee Sluzhevsky

For decades, the mascot has been disconnected from the Olympic identity. Typically an overly-cute animal character, the mascot is seen once during the opening and closing ceremonies respectively, and then no more. This project proposes that the Olympic mascot could reflect the participants and attendees of the games; it is a more relatable figure to the audience and athletes, and it appeals to the public in a way that a logo cannot. Rather than an afterthought, the Olympic mascot could an active participating the construction of Olympic identity. Although Tokyo brands itself as the city of the future, it could also recognize its rich heritage and booming contemporary culture. Indeed, more than any other country, it could be said that Japan is equally influenced by its past, future, and ever-changing present. The mascot is represented in two states of time, one juvenile and one mature, in order to show Japan’s past and future as one entity. The juvenile form incorporates aspects of Japanese folklore such as the Kitsune figure and Inari masks. The mature form is influenced by advanced robotics in order to reflect the futuristic mentality of the Japaenese culture. The proposed 2020 Tokyo Olympic mascot, named Tsunny, in both his juvenile and mature form, touches upon each of these different, yet uniformly valuable, moments of time for Tokyo. Tsunny’s visual elements balance a rich history and folklore with a sleek, futuristic aesthetic. It incorporates the cute culture of Japan with the aerodynamic appearance of the athletes. His kawaii juvenile form will appeal to young children, as many of the Olympic mascots of the past have done. But his mature form, with its powerful mechanic structure, will appeal more to the athletes participating in the events and the older audience in attendance. No longer will the adult and elderly population be unrepresented in the image of the mascot.

Sarah Alfulaij

Michael Anderson

Darwin Andrango

Leonardo Araujo

Atif Azam

Kyle Barber

Rachel Bernstein

Jillian Black

Matthew Boblet

Mallory Brennan

Joel Califa

Rosaurora Cardenas

Flora Chan

Hanna Chang

Julie Hanna Chea

Abby Wanyu Chen

Justin Cheung

Sherylene Chew

YunHee Choi

Mehr Chopra

Lu Chuang

YooMin Chun

Key Peum Chung

Haesoo Chung

Tyler Cohen

Vernicia Colon

Samantha Cooper

Gabriela d'Amato

Roderic David

Ambar Del Moral

Taryn Dooley

Anthony Duong

Patricia Encarnaciòn

Evelee Estevez

Virginia Leigh Farrell

Kean Ferin

Adam Fernandez

Enrique Ferreyros

Férvido Frías

Jane Gardner

Stephanie Gonzalez

Danielle Gorodenzik

Omar Greene

Gabrielle Guglielmelli

Elda Hadajian

Joy Han

Emma Hanson

Julio Hernandez

Jacob Hernandez

Chris Hong

Ann Yung Chu Hsieh

Xinle Jill Huang

Thanh Cong Huynh

Anthony Iciano

Wesley Johnson

Polina Kadkina

Byoungok Kim

Gena Kim

Lindsey Kim

Lucia Ji Won Kim

Tiffany Kim

Hyo Taek Kim

Esther Kim

Ga Hyun Kim

Jane Kim

Jae Young Kim

Daniella Krihely

Andrea Latimer

Seulbi Lee

Jina Lee

Yongmin Lee

JiYun Lee

Julie Lee

Jae Yong Lee

Iris Li

Joanne Chai Wen Lim

Octavio Llano

Rebecca Low

Andrea Fiorella Martinez

Odile Martínez-Santamari

Gerald Morin

Nadine Muhtadi

Phuong Nguyen

Brandon Nicolas

Seema Nisar

Grant Noel

Neal Oh

Solgil Oh

Valentina Pherson

Elli Pohl

Cody Pumper

Regina Puno

Shem Rajoon

Fabian Rastorfer

Bryan Ribeiro

Konstantinos Riginos

Sarah Rim

YoungHee Ryu

Sylvia Saborio

Joamir Salcedo

Camille Sacha Salvador

Emilio Sanchez

Katherine Santos

Joely Saravia

Amber Rose Seppi

Pauline Shin

Jennifer Shin

Anjana Singhwi

Renee Sluzhevsky

Meghan Smart

Noelle Smith

Chrystal Soegandhi

Wannina Somboonvechakarn

Albert Son

Suho Song

Charmaine Kwan Tung Sum

Natasha Sumant

Aija Suuta

Rachal Tai

Lisa Thieffry

Natashia Tjandra

Natasha Villarraga

Robert Vinluan

Francisco Vivar

Simone Wagner

Robert Waluszko

Kathleen Wang

Ashley Wayne

Boyun Yang

Kanny Yeung

Taylor Zanke

Frankie Zek

Sharon Zhang

Jody Zhou

Tiffany Zhu

Or Zubalsky