Parsons School of Design

BFA Communication Design

Thesis 2014

Leonardo Araujo
Church of Celebrity
Leonardo Araujo
Church of Celebrity

Why do we care about survival during our evolution, and also with the Britney’s meltdown? And why do we salivate at the thought of Beyoncé and Jay Z’s baby pictures? We’re being distracted and playacted by the media, and we don’t mind. The Church of Celebrity (C.O.C.) is a critique of celebrity culture posing as a false religion. The C.O.C. asks why some of us are celebrity and Pop Culture obsessed. I believe it has to do with the need to be as close to leaders as possible for fact that celebrities are just one of us except that they are able to transcend the need to age, and the need of money to pay the bills. Celebrity culture gives us hope that fame can happen to any of us. With the emergence of media and screens, our idols and heroes have transformed from those of moral upstanding to ones based on image. We wear what they wear, and eat what they eat. The C.O.C. consists of items of worship, a website, and a Bible that comes out quarterly, reflecting the most dominant names in pop culture of that time. The project is a satire on religion and pop culture that uses bright colors and eye candy to raise awareness of how ridiculous it is that celebrities have become our golden standard. At the end of the day, how is our obsession different from a religious cult?






Darwin Andrango
Mythical Treats
Atif Azam