Parsons School of Design
BFA Communication Design
Thesis 2014

Parsons School of Design
BFA Communication Design
Thesis 2014

Hashtag-Hashtag
Anthony Iciano

Hashtag-Hashtag is a brand that works as a satire of social media and the culture of hashtags. In a sense, hashtags have become their very own language that people overuse for organizational purposes but also are descriptive aids. Through a series of experiments, I have learned a great deal about a person’s mentality when they consider what they choose to share online. In general, people usually only post details into the that they feel embody and speak to their identity, which allows for a sort of social experiment that gives insight into the modern age and the population that creates it. Hashtags act as powerful vessels in which people can communicate and simplify their own perspective of who they want to be perceived as, molding their virtual identity and resulting in general-language hashtags. My project includes a website that will engage user participation and collect information that is already present in social media, with the hope of creating a satirical piece about our society. Like many things in American society, things are taken to an extreme and become something entirely different. Hashtags can be divided into two categories: informative and superficial. The website will act as a filter that will not only delete the general language hashtags, eliminating the superficial, but it will also express the amount of “filler space” in our world and media. This concept will continue in a small hashtag publication as well as a set of promotional hashtag cards that allow a user to physicially hashtag their environment.

Sarah Alfulaij

Michael Anderson

Darwin Andrango

Leonardo Araujo

Atif Azam

Kyle Barber

Rachel Bernstein

Jillian Black

Matthew Boblet

Mallory Brennan

Joel Califa

Rosaurora Cardenas

Flora Chan

Hanna Chang

Julie Hanna Chea

Abby Wanyu Chen

Justin Cheung

Sherylene Chew

YunHee Choi

Mehr Chopra

Lu Chuang

YooMin Chun

Key Peum Chung

Haesoo Chung

Tyler Cohen

Vernicia Colon

Samantha Cooper

Gabriela d'Amato

Roderic David

Ambar Del Moral

Taryn Dooley

Anthony Duong

Patricia Encarnaciòn

Evelee Estevez

Virginia Leigh Farrell

Kean Ferin

Adam Fernandez

Enrique Ferreyros

Férvido Frías

Jane Gardner

Stephanie Gonzalez

Danielle Gorodenzik

Omar Greene

Gabrielle Guglielmelli

Elda Hadajian

Joy Han

Emma Hanson

Julio Hernandez

Jacob Hernandez

Chris Hong

Ann Yung Chu Hsieh

Xinle Jill Huang

Thanh Cong Huynh

Anthony Iciano

Wesley Johnson

Polina Kadkina

Byoungok Kim

Gena Kim

Lindsey Kim

Lucia Ji Won Kim

Tiffany Kim

Hyo Taek Kim

Esther Kim

Ga Hyun Kim

Jane Kim

Jae Young Kim

Daniella Krihely

Andrea Latimer

Seulbi Lee

Jina Lee

Yongmin Lee

JiYun Lee

Julie Lee

Jae Yong Lee

Iris Li

Joanne Chai Wen Lim

Octavio Llano

Rebecca Low

Andrea Fiorella Martinez

Odile Martínez-Santamari

Gerald Morin

Nadine Muhtadi

Phuong Nguyen

Brandon Nicolas

Seema Nisar

Grant Noel

Neal Oh

Solgil Oh

Valentina Pherson

Elli Pohl

Cody Pumper

Regina Puno

Shem Rajoon

Fabian Rastorfer

Bryan Ribeiro

Konstantinos Riginos

Sarah Rim

YoungHee Ryu

Sylvia Saborio

Joamir Salcedo

Camille Sacha Salvador

Emilio Sanchez

Katherine Santos

Joely Saravia

Amber Rose Seppi

Pauline Shin

Jennifer Shin

Anjana Singhwi

Renee Sluzhevsky

Meghan Smart

Noelle Smith

Chrystal Soegandhi

Wannina Somboonvechakarn

Albert Son

Suho Song

Charmaine Kwan Tung Sum

Natasha Sumant

Aija Suuta

Rachal Tai

Lisa Thieffry

Natashia Tjandra

Natasha Villarraga

Robert Vinluan

Francisco Vivar

Simone Wagner

Robert Waluszko

Kathleen Wang

Ashley Wayne

Boyun Yang

Kanny Yeung

Taylor Zanke

Frankie Zek

Sharon Zhang

Jody Zhou

Tiffany Zhu

Or Zubalsky