Parsons School of Design

BFA Communication Design

Thesis 2014

Regina Puno
Everyday Pursuits
Regina Puno
Everyday Pursuits

Objects that involve a direct interaction with people can establish an emotional, intellectual or imaginative connection with their owners. Recently however, this direct interaction with objects that constitutes our leisurely lives has been taken for granted by those so consumed in their daily routines or distracted by the advancements of today’s technology. My thesis aims to instill an appreciation for material objects, a direct interaction with them, and leisurely activities in our daily lives. “Everyday Pursuits” is a handmade publication project that aims to feature ordinary people who are constantly inspired by their special interests, and have used them to elevate the lives of others as well as their own. In this specific issue, I visualized and illustrated a conversation I had with a bike mechanic in a way to best represent my personal experience with him that day. Along- side the issue is a mini notebook with a short guide to biking in busy cities, and postcards designed and inspired by the text. The package as a whole attempts to explore ways by which editorial print design can be more participative, and in this issue, encourages its readers to act upon and share the mechanic’s passion for bicycles.

Cody Pumper
Shem Rajoon
Bklyn Beast Fundraising campaign