PROCESSTHIS is a worldwide educative social campaign against consumption of processed foods. We use friendly and easy access advertising to grab consumer’s attention. Posters, billboard ads, every day print materials throughout cities and neighborhoods will be used to promote the campaign. PROCESSTHIS understands that consumers buy and eat on different levels for various reasons, so rather than dictating a way of living this campaign aims to educate. PROCESSTHIS does not believe in the harsh imagery or traumatizing message tactics like other social campaigns. Our identity intends to be plain and simple but suggestive at the same time; we use red to grab the viewer’s attention. Our mission is to gain a person’s interest in order for them to want to make a change for themselves. We are in no way trying to change the world, but instead trying to empower a person to change their own lives.