Parsons School of Design
BFA Communication Design
Thesis 2018

Visual Instinct
Olga Pavlova

In today’s world, news outlets are considered socially defined sources of knowledge on current events. These sources have an ability to shape our beliefs about what is true and what is not true. However, our trust in them is mostly based on the content they present to us. The question is then: how do we identify the biases this information presents us with, without reading through all of its content? We live in a culture of visual consumers, and in order to easily distinguish biases and pinpoint how news sources establish credibility, it is important to develop a fast visual screening by using an array of design elements.

Visual Instinct examines 100 web-based news sources, brings them to the physical world and uses analog archival methods to indicate similar design elements across all sources that help to establish credibility and trust. Through analyzing typefaces, colors, and the general layout of each home page, this collection identifies visual elements that are common to all sources and can be used to recognize biases across all news sources.

In the digital world of today, being aware of the truthfulness of information that comes your way and the ability to distinguish which sources are dependable are skills worth developing. The goal of this collection is to introduce newsreaders to a visual system which helps to recognize how news sources employ design elements to create trustworthiness and establish credibility.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou