Parsons School of Design
BFA Communication Design
Thesis 2018

Marielle Holland

Diners are seemingly undesigned spaces that have maintained the same look and feel since they were first created. This not only makes them appear authentic but also intimate, pleasant, and reliable, like a home. If diners were to die out—which they are—would one ever be able to experience the specifically warm, comfortable and nostalgic feeling that a diner evokes? This project speculates about a future where this distinct combination of feelings can be felt even if diners do not exist anymore. It asks the questions: How would extinct diners be simulated, experienced, and remembered by future generations? What if you could drink the essence of the diner space in order to experience the emotions it evokes? And would this iteration of a diner become too simulated and distorted to feel the same, just like a memory?

The installation, Essence, consists of four parts. Each references one “phase of the image” as outlined by Jean Baudrillard in Simulacra and Simulation. Part one, “Reflection,” presents the essential elements of the diner space through the use of plain images and brief captions formatted into a menu. Part two, “Distortion,” resembles a napkin displaying diner imagery in a morphed and blended hyper-collage, demonstrating the processing of visual information. Part three, “Concealing Absence,” creates a placemat mood board of images that are hidden behind mockingly cheesy advertisements. It works toward separating the feeling from the visual. Part four, “Simulation,” is the final step in creating my imagined futuristic diner experience. The essence of the diner space has been extracted and is the Special of the Day! Would you like to try it?

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou