Parsons School of Design
BFA Communication Design
Thesis 2018

El Recorrido
Andrea S. Jassir

El Recorrido is a collection of ten hand-painted posters depicting objects you’d find in everyday Latin American working class settings. I want to elevate these mundane tableaus, and celebrate the culture of “el pueblo.” As a child growing up in Barranquilla, Colombia, I’ve witnessed extremes of socioeconomic stratification, and this is something I wish to address in my thesis. I want to show how in communities with scarce resources, you’ll find a richness of culture, and a generosity of spirit. Like this, the posters are inspired by a walking tour though the city center.

Through the use of graphics and other visual elements, I want to draw attention to the resourceful ways these communities design their way of life, in conditions where means are limited. Objects such as a red plastic chair, a fruit cart, and a bus wheel are accompanied by typography to reference the skilled, yet untrained eye of the amateur sign-maker. The vernacular designs you find in these communities are fuelled by the necessity to make a living wage, yet they’re so much more beautiful than they need to be. These naive banners communicate something profound, beyond the quotidian needs of the vendor. They speak to the human condition. The posters are printed on newsprint.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou