Parsons School of Design

BFA Communication Design

Thesis 2018

Maria Jessica
Maria Jessica

The increased variety of urban lifestyles and food has pushed demand towards unsustainable food waste. In the United States, 40% of food is wasted—that’s equivalent to about $165 billion per year. Impulse and bulk food purchases are part of food waste due to food spoilage before it can be used. By changing consumer’s behavior, this thesis attempts to reduce food waste because consumers forgot was in the fridge. One simple way to tackle the challenge of food waste is by increasing consumer efficiency in planning meals.

Planning meals in advance can be intimidating, but it doesn’t have to be! BiBi helps users to easily track, organize, and craft dishes based on the ingredients on hand. Plenty of good ingredients in the user’s pantry are just waiting to be cooked. BiBi allows users to incorporate the ingredients into menu and to make shopping easier, saving time and money.

With BiBi, simply add missing pieces to the shopping list and be mindful of ingredients to achieve your zero waste goals.

Christina Jenkins
Little Forest
Erin Johnston
Mood Food