Parsons School of Design
BFA Communication Design
Thesis 2018

The Halo Effect
Channon Chung

Neon signs are resurging, whether as a corporate aesthetic or decor in a coffee shop, but what meaning do they attribute to their given space? Signs carry different meanings in form and content. Each has a different viewing experience due to their own subjective visual semiotics—seeing symbols and imagery as a communicative tool or language—like in a dark alleyway with flickering letters that illuminate immoral deeds that took place, or as a common backdrop in sci-fi films, representing the future.

The Halo Effect is a series of seven site-specific projections using illustrations and text, specifically designed to replicate the aesthetic of neon installed in different Lower East Side spaces at night and to convey the seven deadly sins in the Bible. The spaces are chosen to generate social commentary of the particular establishments they are projected on. The interaction between the projections and the site prompts viewers in the vicinity to stop and reflect on these places, bringing their social impact to light.

This thesis explores how the visual qualities of neon signs—their color, contours, sizes, and lighting—can facilitate different perceptions in mood, context, and spatial meaning. The Halo Effect invites the viewer to be reflective and conscious of the wider implications of neon signs and the spaces they live in—to pause when they would normally walk past.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou