Parsons School of Design
BFA Communication Design
Thesis 2018

A traditional poster is designed and printed on paper, mainly composed of text and images. Past posters have expressed the possibilities of printing technology and mass production—contemporary posters have been able to be created in motion and displayed on the screens due to the technology of the 3rd industrial revolution period. These are often seen on many public screens—on LED billboards, in cabs, and subway stations—screens are everywhere nowadays. This project is proposing a next step for the poster.

I made a series of moving posters, composed of three-dimensional texts using CGI software, that would appear in virtual 3D environments. In such spaces it is possible to view in 360-degrees, which means that a poster could be linked to any 3D environment and viewed in augmented reality or immersive virtual reality from various perspectives and different atmospheres. The poster may also be triggered by actions of the user, such as their passing by, or even manual interactions. The poster becomes a time-based dimensional object, a new condition for this time-honored medium to explore.

What becomes clear is that type legibility in time-based virtual environments will allow typography new levels of freedom it does not have in simple orthogonal static viewing. Still, the design of motion-enabled posters do not ignore the history of posters—we still recognize that effective poster design has rules—it’s just that the poster’s design language is extending, evolving, and responding as new technologies become available.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou