Parsons School of Design
BFA Communication Design
Thesis 2018

A third of adults in their 60s experience a “later life” crisis where they feel lost and question how to fill their remaining days. They might have spent years dreaming about the things they would do with their spare time after retirement, but it is often hard to actualize these dreams due to a fear, a lack of knowledge and access, and most significantly, a lack of motivation.

Bloom is a mobile app for the 60+ that helps motivate the start of a new stage of life. It’s driven by a reward system—a metaphor of growing a garden as they use the app. Bloom is easy to use, with large and simple visuals that improve legibility, and minimal navigation to each page. It provides them with easy access to information about events, activities, hobbies, classes, and even jobs that match their interests and promote social interaction. They are encouraged to get involved by using the skills they already have to turn them into something bigger. A “bucket list” feature allows users to open themselves up to something new by creating goals—learning a new language or traveling somewhere they’ve never been—and take small steps to achieve them.

Bloom will inspire people in their retirement to pursue their special joys, passions and dreams. It will motivate them to turn the “later life” crisis into a chance for a happier life. It will offer a sense of direction, new purpose, and new meaning to their life.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou