Parsons School of Design
BFA Communication Design
Thesis 2018

Anti-vaccination is now a movement in the United States led by misled celebrities, crooked doctors, and sensationalized stories. Vaccinations is considered a taboo topic that never fails to stir up a heated debate. Looking at immunization statistics from the past five years is disheartening and terrifying: one in ten Americans believe that vaccinations are pointless and dangerous, and only one in four children are not fully vaccinated. The anti-vaxx movement is a serious public health threat as it diminishes herd immunity, which requires a population to be 95% properly vaccinated. However, CDC reports that the US falls 13% short. Anti-vaxxers, driven by aggressive rhetoric and emotional manipulation, tend to scoff at pro-vaccination campaigns that directly attacks them.

So I created PIP, a children’s educational activity book that goes through all the basics concerning immunizations. Using bright primary colors and bold graphical visual elements, PIP excites and encourages children to learn and process the difficult topic of vaccinations. Directed towards children ages 3–6 years, PIP has fun activities that promote creativity and nurture critical thinking. Hopefully, by the time a child finishes PIP, he or she or they will gain not just knowledge, but also agency in getting immunized to make the world a better, safer place.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou