Parsons School of Design

BFA Communication Design

Thesis 2018

Alexa Kim
Alexa Kim

Anti-vaccination is now a movement in the United States led by misled celebrities, crooked doctors, and sensationalized stories. Vaccinations is considered a taboo topic that never fails to stir up a heated debate. Looking at immunization statistics from the past five years is disheartening and terrifying: one in ten Americans believe that vaccinations are pointless and dangerous, and only one in four children are not fully vaccinated. The anti-vaxx movement is a serious public health threat as it diminishes herd immunity, which requires a population to be 95% properly vaccinated. However, CDC reports that the US falls 13% short. Anti-vaxxers, driven by aggressive rhetoric and emotional manipulation, tend to scoff at pro-vaccination campaigns that directly attacks them.

So I created PIP, a children’s educational activity book that goes through all the basics concerning immunizations. Using bright primary colors and bold graphical visual elements, PIP excites and encourages children to learn and process the difficult topic of vaccinations. Directed towards children ages 3–6 years, PIP has fun activities that promote creativity and nurture critical thinking. Hopefully, by the time a child finishes PIP, he or she or they will gain not just knowledge, but also agency in getting immunized to make the world a better, safer place.

Jonathan Haojaq Kho
Sign’o & Sign’post
Cindy Dawon Kim
The Untitled Typeface Generation System