Parsons School of Design
BFA Communication Design
Thesis 2018

Oh Good X2
Somin Kim

Many people have such a hard time sharing. The goal of OH,GOOD!X2 is to implement sharing easily through the design of the brand.

OH,GOOD!X2 is a fashion brand for 3–8-year-olds inspired by toy blocks. All illustrations can be made into products that can be donated to children in need. To show the brand, I created a children’s book, a series of posters, and a brochure with the “Share Your Love” slogan, which has cute and friendly illustrations inside to teach children how to share and remind adults about the meaning of sharing. I also designed a website to showcase fashion items, the children’s book, and posters in more detail.

The idea of my typeface is to teach children the alphabet and shapes. Therefore, having a minimal and geometric modern typeface met my goal with the use of line on shapes for clear visual appearance. Through surveying the children’s toys and books to decide on the color of this brand, I found the five most commonly used colors: yellow, blue, red, green, and pink in order to give a friendly approach to children.

I started this project with drawing illustrations. I was able to find my own unique style by remembering toy blocks that I used to play in my childhood. Therefore, the big features of my illustrations are geometric shapes and thin lines. Through combing these features I was able to bring them into my brand identity. My illustrations will be used in fashion items for the brand designs that inform and inspire kids. For the T-shirt package, I chose the cylindrical can for the aesthetic and recyclable purpose, which a customer can reuse for a coin bank.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou