Parsons School of Design
BFA Communication Design
Thesis 2018

Ornek Typeface
Kaisha Murzamadiyeva

Ornek is a Kazakh display typeface in the newly proposed Latin alphabet. The word Ornek in Kazakh translates to ornament. This typeface and these specimen posters are inspired by the patterns and colors found in traditional Kazakh tapestry.

In 2017, Kazakhstan transitioned from a Cyrillic to a Latin-based alphabet. This isn’t the first time my country has switched alphabets. At one point, it was Arabic! When the new alphabet was announced, I decided to take the opportunity to create a new typeface. I drew inspiration from the ornamental patterns found in traditional wool rugs known as “Shyrdak,” which are felted by Kazakh women. The crafting of wool rugs is a labor-intensive tradition, that is still done today. They are known to be vibrant in color and embellished with patterns, which I tried to emulate within my letterforms and specimen posters. Throughout history, my country’s culture has constantly been influenced and shaped by other cultures. As a result, many of our traditions have been lost. I wanted to create Ornek, not only as a tool for people but also to preserve the essence of Kazakh culture during this transition.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou