Parsons School of Design

BFA Communication Design

Thesis 2018

Natalia Spotts
Creamy Synonyms
Natalia Spotts
Creamy Synonyms

Most of the beauty content on the web is either serious and refined, or dumbed-down to what celebrities put on their faces. What if it was visceral, unfiltered and raw? What if it was creamier?

Creamy Synonyms is an editorial website and newsletter centered around beauty and the sensory experiences that stem from interacting with beauty products. From sticking your fingers in a new jar of body butter to brushing loose powder on your cheeks, beauty and grooming rituals are an instinctual and meaningful part of the human experience. Rather than being an intimidating news source, Creamy Synonyms is a casual conversation, talking about beauty from a humorous and approachable angle.

Rebecca Speiser
Sabrina Steck