Parsons School of Design
BFA Communication Design
Thesis 2018

Counter Productive
Sang Dennis Kim

During the recent decade, the world has seen exponential growth in connectivity through the widespread availability of internet, yet constant connection to the web causes people to develop counterproductive habits that push away candid social interaction and diminish value of information. Counter Productive is a brand that creates productive habits by the counter through the application of analogue gaming.

The game’s packaging was designed with a focus on experiences that are absent in the digital world. For instance, there is a textural quality of the box that can be felt, and the interactive built-in mechanic can be played around with to access the contents inside. Bright metallic tones are juxtaposed with glossy black to draw attention towards the packaging and away from digital screen. Games contained within the boxes are named after habitual gestures in digital world that are meant to be replaced with better habits after each game.

There are three games. Swiping & Dragging is a game about breaking the counterproductive habit of viewing and sharing information online. Through this game, players will be able to take more caution with how they interact with information. Opening & Closing is a game about breaking the counterproductive habit of watching and examining contents digitally. After the game, players will be able to explore details more in depth. Tapping & Flicking is a game about breaking the counterproductive habit of playing and meeting with people through digital displays. Over the game, players will be able to create a friendly bond with each other.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou