Parsons School of Design
BFA Communication Design
Thesis 2018

Balance is not something to aim for, or something that should be defined by a set of standardized rules. Rather, we must engage in the art of process—making adjustments, decisions, responding to opportunities and challenges over time, as a more attainable framework.

We each come from vastly unique backgrounds, so how we determine our routines and practice should be individual and responsive to our personal needs. What if there was an experience that allows visitors to achieve this? What if they could test their comfort zones, explore unexpected territories, and gain the tools to experience life to the fullest?

DYNMC is imagined as a three-day innovative, interactive event series that features workshops, lectures and performances with the goal of deconstructing universal expectations of a balance. Proposed as a two-part experience design and branding project to illustrate how design can influence the way individuals perceive the world and construct their own understanding.

Social psychologist and author of Off Balance On Purpose, Dan Thurmon proposed, “By limiting yourself to what is comfortable, you deny yourself to what is possible.” Building on this, DYNMC includes an Unschedule System where users are encouraged to participate in an abstract registration process, designed to generate and allocate customized timetables.

The visual design reflects the brand principles of transition and integration with a nod to early European Modernism. The contrast of playful geometric and biomorphic shapes, bold primary colors and reduced typographic treatment, suggests an idiosyncratic graphic language where design acts as the gateway into progressive thought and collective movement.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou