Parsons School of Design

BFA Communication Design

Thesis 2017–18

Amon Dario Appelt
MMXVII: God Is Dead

Lust, gluttony, greed, sloth, wrath, envy and pride. These seven deadly sins were the epitome of what is immoral for christian dogma centuries ago, and they are the main focus of my thesis. Observing these extreme proliferations of human desire in a world that has murdered god according to philosophers like Nietzsche, yet Christian values still being so deeply embedded in the way we think of morality and the juxtaposition this creates in a more and more digital world is the main focus of my book MMXVIII—God is Dead.

Hereby I chose to take stylistic cues from the bible, mixing them with treatments innate to the digital world. Whether that is printing with red ink on red paper, using Fraktur, and making a book that is 288 pages (a biblical number representative of the number of people that are to go to heaven after the last judgement) or using pixelated images to clarify a digital background and using Nietzsche’s On the Genealogy of Morality as main text, I was seeking to create a book that serves as a mirror as well as criticism of capitalist Western societies and antiquated values still present in the year 2018.

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Parsons School of Design
BFA Communication Design
Thesis 2017–18