Parsons School of Design

BFA Communication Design

Thesis 2017

Dorothy Cruz
UTO — Unidentified Typographic Object
Dorothy Cruz
UTO — Unidentified Typographic Object

Poetry is a piece of writing that challenges and pushes the limits of language by using metaphors to represent and symbolize abstractions. A “poetic” piece is full of secrets and hidden messages that offer the viewer the chance to form their own interpretation. Cryptography, on the contrary, conceals a message into code. It is meant to be translated by someone that is capable of doing so. Nonetheless, there is a fairly close relationship between cryptography and poetry. In the same way that poetry aims to express an idea, cryptography tries to communicate a message. Both are delivered either written or spoken and both also leave the reader with a sense of bewilderment. However, if the crypto-poetic message were interesting enough, one would engage them in the process of deciphering and interpretation.

My design is an attempt to create a balance between the two by making an abstract exploration of typography that challenges the traditional notions of letterform and shows how we can learn by associated connections. I designed a poetic and personal representation of typography that can be used for both encryptions and visual poems with three levels of understanding: the first has complete readability and legibility, the second is reduced to the most basic elements of design, points, and the third is an abstraction.

Talia Cotton
Books for Smart Designers
Katie DeAngelis
Void Sans Serif