Parsons School of Design
BFA Communication Design
Thesis 2017

One Great Flaw
Dominique DeVito

My project began with a passion for science fiction and dystopian pulp novels. Having read many of the classic examples of this genre, I began to write my own 7,000 word sci-fi short story. I then faced a dilemma. Currently, there are two major trends in book advertising, TV commercials and subway adverts. Both tell you the name of the book, the author, and that you should go out and purchase the piece and join in the experience.

In this day and age, and in the future, I think a marketing campaign can do much better. I drew from the iconic radio broadcast of War of the Worlds to form my idea. The mass panic and confusion it caused got people interested. Why not recreate the same idea in a modern way? I decided the marketing for my story would in fact be a poster series, but it would not be listing facts about the writing or myself. Instead these posters would exist as if they had sprung out of the book itself, as if what was happening in the story was happening in our world. These posters would definitely cause confusion and draw people in. I ventured to create a series of five typefaces, and posters for each typeface, each with a weblink that you can view the story on. I’m curious to see how people react and interact with this campaign, but surely it will be unlike any other adverts of its kind.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang