Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

SuperHERo: The Power of Her
Elizabeth Capreol

SuperHERo: The Power of Her is a campaign for youth activism inspired by the potential of everyday high school girls and legendary female superheroes. It gives a voice to young women and says, “You have more power than you realize.”

This campaign is for the girl who joined the 2017 Women’s March—a girl who proudly hangs her protest poster above her bed and dreams of making the world a better place. She’s passionate about the issues and wants to help, but is too young to vote. Its mission is to activate these young girls in the United States through a web-based platform featuring challenges inspired by feminist superheroes like Wonder Woman, Storm, and Supergirl. Students can register by group or school to track their completed challenges, upload pictures, receive rewards, and explore how others are participating across the country. As challenges are completed, students can earn rewards including pins, posters, stickers and t-shirts, motivating them to complete new challenges as they appear. Challenges range from making posters to painting wall murals to hosting events, all with varying time commitments.

My hope is that this campaign will have a positive and permanent impact on the lives of these young women as they become active citizens in their communities and in the world. Every girl should feel like a superhero and every girl has the power to make a difference—no matter how big or small.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang