Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

Schwermer & Schwermer
John Hammond

Artificial intelligence is now entering the consumer marketplace. Driverless vehicles are one of the first products to incorporate this raw and powerful technology. With driverless vehicles come incredible advancements in transportation. But with these advancements come difficult moral and legal issues that don’t have a clear solution in sight. Pros and cons that were once only weighed in science fiction will soon be a reality—for all of us.

“Schwermer and Schwermer,” a duo of fictional attorneys from 20 years in the future, are a fun and satirical approach to speculating our future and tackling these issues. Looking at the future through the lense of satire makes this conversation accessible to a wider audience. By bringing the speculative into the present (using business cards, subway advertisements, a commercial, a website and a phone number with an answering machine) it encourages the conversation surrounding the speculative future to take place outside of small art and technology communities. It forces a conversation in the general public, in the lives of those people who will be affected most by these changes. Schwermer and Schwermer brings this conversation, whether positive or negative, to the forefront of our everyday lives.

The central outcome of this project lies in its reaction from the public and the conversation it has generated. Actual phone messages that were left for “Schwermer and Schwermer” can be found transcribed on their website below their commercial. “Schwermer and Schwermer” also made an appearance on local radio, in an effort to spread the conversation of the speculative future when it concerns driverless vehicles.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang