Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

Finding Pakistan
Natalia Malik

My home country, Pakistan, is located in South Asia and often receives a stereotypically negative response from people around the world. Due to biased media coverage and hyper-generalized statements, the average American perceives Pakistan as a third world nation, rife with poverty and illiteracy, that breeds and exports terrorism. This misperception is problematic because it veils the breathtaking beauty, rich heritage, and culture of Pakistan.

Finding Pakistan follows a series of locations exhibiting various Pakistani visuals, and does so in an easy-to-understand and relatable way. This city-based guidebook travels through New York, Los Angeles, and Washington D.C to break stereotypes by educating viewers about the Pakistani culture currently thriving in U.S cities.These books expose both residents and visitors alike to first-hand Pakistani traditions, allowing them to be immersed in a culture without having to leave their city. Locals and tourists are able to discover the art, food, history and culture of Pakistan all within the cultural and physical confines of their respective cities, while simultaneously allowing a glimpse of what Pakistani locations really look like through Photography.

My goal is to reintroduce this country as a wholesome and beautiful nation. I aim to highlight unseen Pakistani art, to explore the hospitality that is such a valued aspect of the culture, to discuss the importance of open-minded tourism, and to put on display the natural beauty of Pakistan as well as the courage and perseverance of its people.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang