Parsons School of Design

BFA Communication Design

Thesis 2017

Likando Kumoyo
Unmasking Africa
Likando Kumoyo
Unmasking Africa

Being from Lusaka, Zambia and having lived in the U.S., Tunisia, and Egypt has given me a global perspective and openness to different cultures. However, as I evaluate the future opportunities of my artistic career, it is evident that there are certain obstacles facing contemporary African artists and designers due to the lack of cultural understanding and representation in the Western art world.

Unmasking Africa promotes a greater appreciation for contemporary African art and design and a better understanding of the traditions they stem from. The Unmasking Africa initiative expands the outlook on African art and design by offering a series of workshops with various topics or “spotlights” including artists, techniques, and materials. Attendees are able to learn about contemporary African artists and create their own works in a similar style. With a limited number of attendees, these intimate workshops are a space open to discussion and offer a memorable experience.

Printed collateral including hand-bound booklets and flyers printed on a risograph were produced to document the first workshops, held in New York City and Lusaka respectively, and advertise upcoming events. In addition, the Unmasking Africa website gives further information on the workshops and artists featured. Both of these formats took into account the nature of Unmasking Africa’s hands-on workshops and its mission to unveil a new narrative on contemporary African art. I believe that a project of this nature will highlight the wide range of artistic styles coming from the region, change preconceived ideas of what African art is or has to be and in turn change people’s perspective on the region as a whole.

Hansung Kim
Jang Kyungjun