Parsons School of Design

BFA Communication Design

Thesis 2017

Jisoo Sim
Jisoo Sim

How can you design virtual reality (VR) to interact with user goods and surpass physical space? Why is it that we still stay in the traditional automobile showroom? By fully embracing technology, users today can test drive cars across horizons without leaving their seat. Futuride is a virtual car experience designed to deliver this innovative driving experience for avid and global automobile fans.

There are two main concepts—transcending nostalgia and life-threatening race. The first VR experience is one that provides a new context between the viewer and the Lamborghini Egoista. Teleporting to nostalgic places via geo-navigation technology, this experience formulates an instant familiarity to the supercar. “Take me to…” is a simple command that transports the user anywhere in the world with the Lamborghini Egoista. This concept utilizes open-source assets by augmenting a more intimate kind of interactivity—voice recognition.

The second concept is an exhilarating race that put users in life-threatening, adrenaline-packed peril to test the Lamborghini Egoista’s performance under various terrains. The mundane showroom regains a physicality through its literal gamification: the VR again transports the user to test the extremity of this virtuality—winding roads through storming thunder, splitting paths through deserts, and the chase of a mad polar bear.

Futuride shows new levels of content-exploitation that target users with an allure that usually seem impossible in real life. Where else could people drive a concept car that has never existed before? Virtual reality provides such unique and premium platforms that transport us to new places.

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