Parsons School of Design
BFA Communication Design
Thesis 2013

Cities (especially New York) are divided in countless ways — grids, neighborhoods, history, socioeconomics, where you have and haven’t been. Wespy is a mobile app that promotes getting to know one’s city in spite of these divisions. The goal of this app is to encourage people to venture into new areas and see new things. This is done via social media data, community input, and the sharing of local information. The audience for my project is urban residents in Manhattan who don’t explore their city on a regular basis and are interested in visiting new spots. The audience would ideally be in their 20s–40s, to target those who are old enough to want to explore and young enough to be able to do so easily. The goal of this app is to encourage people to venture into new areas and see new things. This is done via the aggregation of social media data from Facebook, Twitter, and Instagram. Users login with their existing accounts and all check-ins and geotagged posts are pulled into feeds organized into spots (locations). Users can easily filter or skim through this data, using what their friends are saying about these places to decide where they would like to go. What makes Wespy different from other review or rating websites and apps is that it is personalized to the users’ friends and uses existing information from their social media accounts. Users are not reading anonymous posts, but are reading casual thoughts written or photographed by their own peers. By using existing data, Wespy does not require any extra effort such as taking the time to write reviews.

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo