Parsons School of Design
BFA Communication Design
Thesis 2013

USPS Redesign Guide
Joanna Izzo

Now that we live in a digital age, I have decided to make it my mission to revive print using Post Office collateral. The Postal Service came immediately to mind because it is one of the oldest forms of communication design. As a student of this major I have constantly grappled to understand what the phrase Communication Design precisely entails, and for me, the Postal Service is the most obvious way to sum up this area of design. There is somuchgoingoninthis particular communication system, that I will be able to work specifically in this area alone. My main goal is to take what may seem mundane to the public, and transform it into a visually interesting and fun experience for them. Here, for example, are several ways I can achieve this; by refreshing the design of stamps, by redesigning the way return addresses appear on envelopes, or even by reshaping envelopes. I would begin this process by interviewing people in the industry to see how they feel about the digital age overtaking the age of print, and to find out if it really is a threat to their careers. I think it would be particularly interesting toseeifthereisaneed for something new to sweep over and refresh the overall look of the Postal Service industry. I am also interested in figuring out the root or history of sending receiving personal letters. When did this begin,when did it stop, and most importantly, what made it exciting? Nowadays it would seem that people think mail is mainly for the receiving/ sending of bills, or that it exists just to bombard us with junk mail. I believe that the digital takeover of sending/receiving information (simple letters) through email has become increasingly impersonal, especially now that text messaging has overtaken it. Perhaps weneedtofindawayto hold on to the tradition of print through a more aesthetically forceful solution. What if junk mail wasn’t junk, but something beautiful and amazing?

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo