Parsons School of Design
BFA Communication Design
Thesis 2013

Critware
Michael Zoppo

According to a study released in 2010 by the Kaiser Family Foundation, 8-18 year olds devote a daily average of 7 hours and 38 minutes using entertainment media across a typical day. That’s more than 53 hours per week! The study also concluded that the number has increased a total of 1 hour and 17 minute over 5 years. With anorexia and obesity rates growing increasingly worse, many argue that the messages found within media entertainment are drastically affecting the ways we think about ourselves. This is a call to people to start developing critical thinking and media literacy skills in order to ultimately control the detrimental effects media has on psyches. Say hello to Critware, an educational tool promoting active participation, analysis, and evaluation centered on media messages. The tool is intended to coincide with a high school course centered around bringing together topics within media studies, cultural studies, and fi lm studies in one space for dialogue and critical conversation. Critware is a virtual space that supplies classrooms with a contextual shaping tool which populates fi ndings from the 16-week course. It will work to add and stimulate dialogue around the subject matter as well as transform learning into a fun, interactive, and visually stimulating work of art. Most importantly, it will give classrooms the means to draw connections otherwise invisible to the naked eye. The tool will become a safe house for all plotted information working as support in conversation inside and outside of the classroom. At the end of the 16-week course students will be transformed into critically aware individuals who will be able challenge, question, and re-construct the messages found within media and also have this really cool visual which documents and displays their process.

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo