Parsons School of Design
BFA Communication Design
Thesis 2013

Parsons School of Design
BFA Communication Design
Thesis 2013

MA Mental Health Center Wayfinding
Brenna Pladsen

The new facilities for the Massachusetts Mental Health Centre in Boston, a public mental health institution, currently lack signage. I hope to create and implement a system that defines and delineates specialized spaces in an uniformly comprehensive way regardless of language or literacy. My wayfinding system operates via icons and color. Major spaces that are common client destinations are labeled with the linguistic name and an iconic sign. Icons are derived primarily from the activity inside that space, secondarily from a symbolic representation, or thirdly from a pre-existing common semiology. Colour is used to differentiate between floors. Each floor has a unique colour that will be reflected through the wayfinding application. The application of the floor colour is also used as directional guides for the icons, the colour rolls out from the main key and leads to the indicated rooms via a coloured wall. The first floor, which houses the majority of their medical facilities, has an additional pattern that breaks up the monotonous space. The color also incorporates a subtle hierarchy that differentiates the clinical floors both via coloration and through the use of a cooler palette in lighter values to promote calmness and healing. The main user for the wayfinding system are regular clients who are fairly familiar with the space and their destination. They may not, however, have a concrete grasp of the medical or vernacular language to navigate the space. Through my wayfinding system, I aim to create a common group of references to direction-giving as well as personal memory aids while creating a cheerful and friendly environment inside the health center.

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo