Parsons School of Design
BFA Communication Design
Thesis 2013

Amplify
Frederico Afrange de Andrade

‘Revolution doesn’t happen when society adopts new technologies — it happens when society adopts new behaviors.’ —Clay Shirky, 2008 At Amplify, we are acutely aware that cur- rent technology affords us amazing solutions to the world’s most complex problems. From revolutions in renewable energy to cures for the worst diseases, we rely on the notion that the big problems are being tackled. But the most paradigm-shifting changes happen when society imposes its awesome power onto its environment, rending the foundations of what once was, and opening space for new conceptions of life. We are fortunate to live in an age in which the shackles of autocracy rust away, and where the popular voice makes itself heard time and again on the global theater. At Amplify, we determine the most effective methods of action for the concerned and the passionate to take into their own hands the transformative power of the crowd. We provide opportunities for involvement that range the spectrum of commitment, from petitioning and canvassing to volunteering and donations. We tie the safest and most effective organizations with the causes reported about in the media. We understand that when the issues you care about are far from home, priorities can’t help but shift, and that time available for getting involved is limited by our own routines. With that in mind, we built a smart, simple way to act on the issues you care about, without risking the life you chose. Amplify the change.

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo