Parsons School of Design
BFA Communication Design
Thesis 2013

Kinoscope: branding & Visual Identity
Melisa Ozkan

Kinoscope is a collaborative branding project for an independent film organization at The New School with founder Pawel Wieszczecinski. ‘Kino’ is an old European term for cinema, and ‘scope’ means the extent of the subject matter — in this case, cinema. Kinoscope wants to enhance a discussion of film among a larger audience, one not necessarily composed of professionals in the industry or film students. By attending the monthly screenings guests are encouraged to converse with filmmakers and critics, and to think and talk critically about film. Screenings are held multiple times throughout the semester, in Kellen Auditorium at Parsons The New school for Design. The two ‘o’ s in the logo ‘Kinoscope’ each represent an eye; one is the eye of the filmmaker and the other is the eye of the audience. Futura is the principal typeface of the brand, the two geometric ‘o’s are intentionally stacked to draw attention to the logo and the concept. The logomark of the brand will be the ‘o’s from the logo and is consistent throughout the visual identity as a geometric object. The promotional posters made for each screening represent, sometimes abstractly, the content of each film. The circles in the print components will be added to support the idea behind each poster. For example, circles can be cut out or layered making the piece multidimensional, or be shown in a more subtle way

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo