Parsons School of Design

BFA Communication Design

Thesis 2013

Isabel Castillo Guijarro
No.52
Isabel Castillo Guijarro
No.52

Number 52 consists of six different pills that aren’t like other forms of medication. They do not relieve pain or put you in a euphoric state. Instead, the goal is to inspire, motivate risk-taking, provide focus and encourage new ways of thinking. Individuals who take Number 52 will experience life in a radically new way. Each pill is an answer to a need we’ve all had at some point in our lives. Who hasn’t been desperate for a little something to keep going? We all have. And Number 52 is the answer we’ve all been longing for. Each pill is named after exactly what it will do for you: Adventure, Confidence, Focus, Inspiration, Opinion and Slow Motion. 52 is the number of weeks in a year and as you will see in the enclosed leaflet, the recommended dosage is limited to one pill per week. Therefore the outcome will be 52 different opportunities to gradually or dramatically change your ordinary life into an extraordinary one.

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