Parsons School of Design
BFA Communication Design
Thesis 2013

Nika Simovich

All graphic design looks familiar. I do not mean to say that all graphic design is bad, but I do mean to say that I feel like any piece of contemporary design can be linked to a predecessor from the 20th century or before. In today’s society, we have reached a crossroads. We are at the culmination of a digital revolution, and rather than creating a definitive visual language, we are clinging to the past and delineating ourselves with recycled fashions and imagery. It is a school of thought to believe that everything that exists exists on top of something before it. While this may be true, designers should not actively contribute to it. Design is banking on the familiarity of the past to denote a warm feeling towards present design. While this is effective, it fails to fulfi ll the other responsibilities of the designer. Additionally, nostalgic design prevents the designer from creating new ideas, and ignores present-day issues. Design marks the current state in time, and without creating new ideas and themes, we are ignoring today and not contributing to the history of the world. We cannot build a future if we are not accepting the present. While we can figure out post eras, we have nothing to represent our own time. Even though it might be impossible to completely stop referencing the past, I believe it is possible to stop relying on recycled trends and equally important to try. A revolution needs to occur, and this revolution is Post-Nostalgia.

Jonathan Abbo

Nick Abreu

Silao AJ Afano

Amel Afzal

Jeongkyun Ahn

Frederico Afrange de Andrade

Cynthia Bacall

Piper Black

Shravika Bothra

Zipporah Burman

John Bussiere

Noelle Campbell

Susana Castro

Nate Cepis

Yi-Shan Chang

Lisa Seoyeon Cho

Paul Jay Choe

Sara Chou

Saiq'a S. Chowdhury

Iee Deun Eden Chung

Caitlin Clingman

Evon Coleman

Rachel Cutler

James Czyz

Mae Decena

Stephanie De Jesús

Jonathan De La Rosa

Carlos De León

Kristie DeLouise

Dawa Dolma

Erica Efstratoudakis

Alexis Dawn Ely

Beril Esin

Sofia Falcon

Francisco Flores

Erik Freer

Ying Joyce Fu

Carina Giacomelli

Ermioni Giakou

Isabel Castillo Guijarro

Alex Hack

Shaobo Han

Paulina Ho

Lauren Hodges

Jenny Holt

Vicky Huang

Jess Hutchison

Joanna Izzo

Hasita Kamlesh

Elizabeth Kenney

SoJung Kim

Jihae Kim

Michelle H. Kim

MJ Minjung Kwon

Alleson Lai

Alfred Lam

Yejin Lee

Michael Leng

Christina Lu

Chris Lunney

Maketa Mabane

Amanda Maduri

Sara Maier

Tara Mann

Jenn Martins

Caroline Mathews

Andrew McCausland

Anna McKendrick

Bryan Meador

Melanie Mencarelli

Julio Montás

Jenni Mällinen

Burak Nehbit

My Nguyen

Jacqueline Oh

Melisa Ozkan

Boram Park

Caroline Partridge

Xing Hai Piao

Brenna Pladsen

Stephanie Porzio

Rocco Rada

Jay Ramirez

Joelle Riffle

Elizabeth Rodriguez

Yvonne Romano

Juan Carlos Santos Andrade

Ariel Scala-Perykasz

Shelly Seroussi

Betty Shang

Leslie Shapiro

Jennifer Haesoo Shim

Jeemin Shim

Amos Shin

Ben Shotwell

Robyn Silev

Nika Simovich

Axel Hammarskiöld Spendrup

Lesley Sakinah Steele

Naomi Sundberg

Britt Tapsall

Sabina Telagis

Daniel Bogre Udell

Azalea Vaseghi

Will Warner

Courtney Wells

Belinda Whiteman

Bryce Williams

Anita Wong

Chu-yi Wu

Giselle Nari Wynn

Katherine Yaksich

Kyungwon Yang

Emily Zhong

Michael Zoppo